Project:
I was tasked with creating an engaging video ad announcing a sale on Tart Cherry Puree. To accomplish this I created an animated CTA button that could be put in this and all future ads.
This ad needed to be used in various contexts across social channels and display placements. This meant I created 5 sizes to fit different aspect ratios and display specs.
Animated CTA Button
Created for versatility. It is a reusable asset that could be added to future project.
Roles:
Motion Designer | Animator | Copywriter
Completed July 2024
2024 Tart Cherry Ad | Oregon Fruit Co.
1080×1080 for Social
CTA Button Animation incorporated in the ad.